Fintech & China Specialist with over 10 years international working experience, including 6 years in China. Yassine was featured as one of the world’s top 100 most influential Fintech voices (Onalytica – 2021).
He started his career in Shanghai as an entrepreneur. He worked for two Chinese start-ups before building an e-commerce platform with a Chinese partner. Later he joined Alibaba Group to accelerate AliExpress.com’s global expansion, then Ant Group to launch and lead Alipay’s multilingual app for non-Chinese users. At Deloitte Paris, Yassine has developed the payment and Chinese consulting practices, and led the China Pay offering. 

Yassine is in charge of the marketing strategy at Worldline in Paris and visiting lecturer in leading international business schools and universities. He was featured in over 300 media across 15 countries and speaks 5 languages fluently including Mandarin Chinese.

There are two things that Yassine is passionate about in life: share knowledge & experiences to make people and organizations grow, learn and explore new things. His philosophy: “Give a man a fish and you feed him for a day; teach a man to fish and you feed him for a lifetime. 授人以鱼不如授人以渔” – Lao-Tseu 老子

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